Printing Less and Paying More? Maybe you need a Serial Printer, not a Line Printer.


In talking to the folks over at DASCOM one thing becomes very clear.  These people understand that the printer market is certainly changing.

While they are quick to point out that impact printing remains a very relevant and cost effective method of printing forms such as bills of lading, invoices, shipping manifests, and more, they are also quick to acknowledge that in general, people are printing less.  So what does this mean for DASCOM?

Actually the people in the know at DASCOM believe that the shift in less printing might be something that is an advantage to them at least for the foreseeable future.  They believe that the cost-effectiveness and functionality of serial impact printing means it will be around for a long, long time, and is poised in many cases to actually take the place in some instances for line printing.

Line Printers are large, heavy duty, and very fast printers that are able to handle multiple types of forms with an overall very low total cost of ownership.  The drawback to such Line Printers however, is that the initial upfront purchase price is really high in comparison to high end Serial Impact Printers.  The Line Printers also are very expensive to maintain since their service contracts are generally very high priced relative to Serial Printers.  And, the cost of Line Printer Consumables continues to rise.  Each year for the past few years some of the purported leaders in Line Printer field have raised their cost of ribbons.  What this translates to for the consumer is a higher cost.

The folks at DASCOM acknowledge that Line Printers certainly have a viable place in printing, but now, with more people actually printing less, the time might be right for some of the current Line Printer users to migrate to Serial Impact Printers from DASCOM.

DASCOM offers high speed, rugged printers with select models that can print up to 9 part forms, some that can print up to 50,000 pages per month, and some that have available exceptional options such as IGP and IPDS that many people might think are available only on more expensive line models.

And while this shift in printing trends might make one think that laser printers could be a way to go, DASCOM is quick to point out that lasers have real functional liabilities when attempting to print in a forms environment.  Toner is costly and generally many types of form printing just can’t occur with lasers.

So, the changing landscape of less printing might actually be a good thing for a period of time for folks such as DASCOM who make a lot of their living on high speed, high end Serial Printers.

For end users it can also be a very good time to evaluate their printing needs.  They can perhaps shift to a technology that gives them exceptional forms printing and management without a large upfront investment.  This is especially true when people such as DASCOM offer aggressive rebate programs.

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